ZeruvmedMedical Scrubs & Lab CoatsWordmark · Light
zeruvmed-wordmark-light.svg
Brand assets
Use the mark, with care.
Logo, colour, type and voice — the Zeruvmed brand book for press, partners and the rare collaboration. Read once, reread before you ship.
Edition
v1.2.
April · 2026
v1.2.
April · 2026
The mark
Four variants.
Download the variant that matches your ground. Never re-colour, never stretch, never embellish.
Palette
Six swatches.
The house keeps its palette quiet — two anchors, one accent, three neutrals. No seventh colour without house approval.
Studio Onyx.
Token--zv-primary
Hex#141414
Primary surface · headlines · sign-off bands.
Warm Taupe.
Token--zv-secondary
Hex#7C736A
Editorial accent · muted body · interactive states.
Brushed Brass.
Token--zv-accent
Hex#B89568
Punctuation · folio numerals · luxury punctuation only.
Sand 900.
Token--sand-900
Hex#1A1714
Long-form ink · running text on light grounds.
Sand 100.
Token--sand-100
Hex#EFEAE0
Muted dividers · soft surfaces between sections.
Sand 50.
Token--sand-50
Hex#F5F1EA
Default page ground · warm, neutral, never bright.
Typography
Two faces, strict.
Displayvar(--font-display)
Newsreader
Italic.
Italic.
- Family
- Newsreader
- Tracking
- -0.025em
- Weight
- 400 / 500
Bodyvar(--font-sans)
Inter Sans. Cut for legibility on the floor — read at arm's length, in available light, after the fourteenth hour.
Eyebrow · 11px · 0.34em
- Family
- Inter
- Tracking
- 0 / 0.34em
- Weight
- 400 / 500
Voice & tone
Four principles.
01 · EditorialN° 01
Editorial.
Do
“Cut for the long shift.”
Don't
“Our amazing scrubs are perfect for everyone!”
02 · ClinicalN° 02
Clinical.
Do
“Egyptian long-staple. 240 GSM. OEKO-TEX certified.”
Don't
“Super soft, ultra-comfortable, dreamy fabric.”
03 · QuietN° 03
Quiet.
Do
“A line, considered. Not a paragraph.”
Don't
“Buy now! Limited time! Hurry, while stock lasts!”
04 · ConsideredN° 04
Considered.
Do
“We design for the 16-hour shift.”
Don't
“Game-changing scrubs that revolutionize healthcare.”
Photography
Three rules.
Rule · 01N° 01
Always editorial natural light.
No ring lights, no clinical fluorescents. Window-side or overcast daylight, full stop. Shadows are part of the cut.
Rule · 02N° 02
In motion or in stillness — never posing.
Models mid-rotation, mid-thought, or unaware. The studio does not stage smiles.
Rule · 03N° 03
Show the seam, not the brand.
Tight on stitch, dart and notch. The mark appears once, small, and only when the cloth allows.
Press inquiries
[email protected]Write to the studio.
For features, collaborations and the rare interview. We answer in the order we receive — quietly, considered.
Press inquiries · [email protected]Last updated 2026-04